This is great. I love this blog entry. This is a blog that more people should read. There's nothing better than reading about how iTunes and iDVD and such were developed along with how they tried to promote iTunes to people. This quote got me the best.

Howie’s reaction was anything but what I expected. Even back then, he was already totally hooked on playing music with his Mac. He talked about how he had two specially built rooms in his house to store all his music, including over 6000 CDs, but he was already working on ripping all of it. Here’s what he had to say:

“I’m talking about taking the CD’s that I own from my collection and putting them into MP3’s and having them organized in a way that suits me and listening to them all the time and that is a wonderful pleasure. It’s the next way to listen to music.” But it gets even more insightful as he went on, “When I talk to other people in the music business about this I can‘t find people that understand it at least not at the presidential level in the music companies. I try to tell them about this and I ended up dealing with people, in many cases, who still think a computer is something their secretaries use to type their letters out and it’s very frustrating because I’m so excited about this. I’m saying we’re making all these plans for the future, but in the future kids are going to be listening to music this way on the computer, not that way, that’s not going to be it any more. It’s not going to be about CDs, it’s not those shiny disks, it’s gonna be about these MP3s...”

It's good to know that someone out there knows what the hell the future is going to be made of other than us regulars. If only Howie was still in the music business, then maybe we would all be better off.